This is probably the most important page of your website. It is crucial that it defines your message or in other words your brand. So what is a “brand”?

In plain language your brand identity is the way your business expresses itself to the outside world. Your potential clients need to have a clear understanding about who you are, what you do and your value (proposition) as well as your unique selling points. The home page assists in communicating to your customers and target market

 • The kind of organisation you are

 • Confirms and reassures to your customers that you are who you say you are

. • Helps differentiate you from your competitors

 • Makes it easy for customers to recognise you and buy from you

. • Creates an emotional impact which connects and creates customer loyalty

 • Ensures a consistent message is passed on through word of mouth.

 • Consistently creates particularly images and ideas in the mind of the customer

The home page should be clear and uncluttered, search engine friendly, it also has to be easy to navigate and it should also be user friendly. When in doubt keep it simple. Some examples which you are welcome to plagiarise and fill in the gaps are below.

Design

• Welcome to ______________ collections. We are passionate about our _________ and proud to bring to you a range of ___________ to suit _________.

• Our collection is strongly influenced by ____________. Our primary focus is to design and make our items to reflect ________________________.

• Established in (year), ____________ is proudly Australian and based in the sunny climes of _______________.

• Bright, innovative and exciting ___________ captures the essence, sheer brilliance and energy of the Aussie sun/lifestyle. _____________ presents a collection of ______________________

• Inspired by the colours and textures of the Australian landscape _________ has incorporated in his/her designs richness and vibrancy of colour of the beach/ urban/country landscapes. From cool turquoise water, bobbing yachts on the water, the dry heart of the red centre (etc etc) to spectacular sunsets. Our designs are a refection of our spectacular environment. We hope you become as inspired by our ________________

• With a commitment to quality, toughness and value for money ____________ is made to last a life time. Our workmanship is legendary and has gained a reputation for its fashion sense without compromise for functionality.

Professional

• _____________ is a/an newly established/established professional __________ practice/service.

• We are specialist in _____________ and support our clients success in business • Our focus and commitment is to provide objective and ethical advice, while working with businesses/clients to build trusted, long term/business relationships

• We strive to provide value for money, working with our clients to develop personalise solutions in plain English.

• With over _____ years experience _______________ combines traditional and established expertise with innovative and personalised solutions. We offer a range of services including: ­ ­ ­

• A local and independently owned ____________, (company name) has built an enviable reputation, providing professional, down to earth advice to a range of long standing and loyal clients.

• Our partners and senior lawyers are straight talkers who aim to build positive and honest partnerships with our clients

• ________________, established in ________ is a commercial ________ firm with a reputation and proven capacity to handle complex issues facing both individuals and business in today’s challenging environment. We are focussed and committed to providing commercially sound outcomes for our clients. • With significant technical skills and business acumen _______ is focussed on successfully integrating our expertise with business know-how

Retail

• _____________________ offers a huge range of __________and labels including: ­ ­ ­

• Our focus is on providing a buying experience that reflects our clients need for _____________________

• Come and see our store at ________________ or shop on line. We will provide you with a shopping experience based on personalised attention and honest opinions to ensure your purchase is just right for you.

• We are constantly seeking new and exciting styles to meet our clients need for quality/cutting edge fashion/professional look/ elegance/value for money.

• Our reputation and commitment is to provide our customers with a buying experience with a focus on personal, trusted care and advice. Our promise is “we will tell you if it doesn’t look quite right on you”.

• We know that everyone is different and a range of shapes and sizes, that’s why we stock ranges from size ____to ________.

• Great value, sensational service and product range second to none. ___________ is owned and operated by experienced ________ ready to pass on their knowledge, the good, the bad and the ugly.

• Our staff is handpicked for their love of _____________ with a laid back/friendly/professional style of service and advice. Whether you are off to _________ or just _______________ we’ll have something to fit your requirements. If we haven’t, ask us and we’ll try our best to get it in.

• Check out the hot new brands and styles as well as the trusted names.

Mechanical

G’day and welcome to _________________________.

For more than _____ years _________________________ has been dedicated to servicing and caring for our clients vehicles. We are committed to sourcing and selling quality and affordable _____________________ to the __________________.

We specialise in providing __________________________________________________ Our friendly staff has a combined __________ years experience and are dedicated to ensuring you received the expert knowledge and technical advice you need. Search our on line product and service catalogue, choose your item.

Email us or phone and we will gladly answer your questions to assist you in determining exactly what you need. We can also express deliver to Australian locations.

Located in __________________, our modern facilities include state of the art:

• _________________

• _________________

• _________________

Our technicians have a passion and reputation for producing a consistent standard and quality of work at a competitive price. You can even use our on line booking system to select and time and date for your next service. We will look after your car like it’s our own!