This is probably the most important page of your website. It is crucial that it defines your message or in other words your brand. So what is a “brand”?

In plain language your brand identity is the way your business expresses itself to the outside world. Your potential clients need to have a clear understanding about who you are, what you do and your value (proposition) as well as your unique selling points. The home page assists in communicating to your customers and target market

 • The kind of organisation you are

 • Confirms and reassures to your customers that you are who you say you are

. • Helps differcustomers to recognise you and buy from you

. • Creates an emotional impact which connects and creates customer loyalty

 • Ensures a consistent message is passed on through word of mouth.

 • Consistently creates particularly images and ideas in the mind of the customer

The home page should be clear and uncluttered, search engine friendly, it also has to be easy to navigate and it should also be user friendly. When in doubt keep it simple. Some examples which you are welcome to plagiarise and fill in the gaps are below.

Design

• Welcome to the : World Most Wanted Model competition website 2. We are passionate about our Special up coming Event and proud to bring to you a range of options  to suit for YOU as A future model , and for YOU as a potential exhibitor/Sponsor.

• Our Event is strongly influenced by : Health,Self esteem , Physical health ,photography,Hair and make-up, Cosmetics, Motivation,Youth Image. Our primary focus is to design and make our event to reflect right image, srounding health and self care.

• Established in (year), 2011 is proudly World wide event.

• Bright, innovative and exciting Event captures the essence, sheer brilliance and energy of the Aussie lifestyle. World Most Wanted Model presents 3 sessions at the competition and FINAL show at the end , ( Time will be given on the website cal-lender )

• We hope you become as inspired by our : World Event and join us/Register today to make it a success.

• With a commitment to quality, this event is made to last a life time experience.

Professional

• World Most Wanted Model is newly event ,established by Michelle Rose, Manager of the event.

• We are specialist in Models competition in the past and support our future Models/clients success in business • Our focus and commitment is to provide objective and ethical advice, while working with Future Models/clients to build trusted, long term business relationships

• We strive to provide value for money, working with our future Models/clients to develop personalise solutions in plain English.

• With over 4 years experience in creating a bridal exhibition and a publication of 2 Magazines : Bridal/Models combines traditional and established expertise with innovative and personalised solutions. We offer a range of services including: ­ ­ ­

• A local and independently owned company , has built an enviable reputation, providing professional, down to earth advice to a range of long standing and loyal clients.

• Our partners and senior lawyers are straight talkers who aim to build positive and honest partnerships with our clients

• World Most Wanted Model, established in 2011 and is a public event with a reputation and proven capacity to handle complex issues facing both individuals and business/Exhibitors/Sponsors in today’s challenging environment. We are focussed and committed to providing commercially sound outcomes for our clients. • With significant technical skills and business acumen as we focussed on successfully integrating our expertise with business know-how

Retail

• Exhibitors/Sponsors offers a range of services including: ­ ­ ­

• Our focus is on providing a public at the event experience that reflects the future models  needs for health,beauty,cosmetics,self esteem and motivation,feel good,look good and get healthy. 

• Come and join our event at the : Melbourne Exhibition Centre. We will provide you with a competition experience based on personalised attention and honest opinions to ensure you this event is just right for you.

• We are constantly seeking new and exciting business : designers,Make up artist,Health , Beauty, to meet our clients need for quality  fashion professional look elegance value for money.

• Our reputation and commitment is to provide our customers with an event experience with a focus on personal, trusted care and advice. Our promise is to give YOU, a new YOU feeling at the event.

• We know that everyone is different and a range of shapes and sizes, that’s why we have category from size 12 to 24.

• Great value, sensational service. The World Most Wanted Model event is owned and operated by Michelle Rose experienced and caring manager, that will contract business/seminars,exhibitors/Sponsors that are ready to pass on their knowledge, the good and the bad.

• Our staff is handpicked for their love of the Health,beauty and modelling world, with a laid back friendly professional style of service and advice. Whether you are off to the catwalk or Exhibitor/sponsor, or just came to view the final show. we’ll have something for you to remember. If we haven’t, ask us and we’ll try our best to make your dream become real.

• Check out the our new exhibitors/sponsors and future winning : $50,000

Mechanical

G’day and welcome to _________________________.

For more than _____ years _________________________ has been dedicated to servicing and caring for our clients vehicles. We are committed to sourcing and selling quality and affordable _____________________ to the __________________.

We specialise in providing __________________________________________________ Our friendly staff has a combined __________ years experience and are dedicated to ensuring you received the expert knowledge and technical advice you need. Search our on line product and service catalogue, choose your item.

Email us or phone and we will gladly answer your questions to assist you in determining exactly what you need. We can also express deliver to Australian locations.

Located in __________________, our modern facilities include state of the art:

• _________________

• _________________

• _________________

Our technicians have a passion and reputation for producing a consistent standard and quality of work at a competitive price. You can even use our on line booking system to select and time and date for your next service. We will look after your car like it’s our own!